Primary  Laws:

1) Law of Contiguity     —-   e.g. Gitanjali  we associate with  great poet Rabindranath Tagore.

2) Law of similarity       —-   e.g. Some similarity of  sound   bank-rank.

3) Law of Contrast        —-   e.g. White x black

4) Systematic Relation —-   e.g.  Higher thought process

a) part and whole        e.g whole poem and part of it

b) cause and effect     e.g. study and its result

c) quality and its use  e.g. soap Dove and its association

Secondary Laws:

1) Law of Primacy—–      first impression and association  e.g. Dress of a person

2) Law of Intensity—-      impression that is extreme in degree  e.g. Harsh incident of childhood

3) Law of Recency—-       recent impression and association occur  e.g. Recent terrorist attack

4) Law of Frequency—      more frequently impression is made and association is formed  e.g. Bat – ball

5) Law of Mood      —       general tendency of mental activity , attitude of an individual  e.g. Angry kind

of a person and association